Sunrise Efficient Marketing Ltd – Company Report
1. Company Overview
Sunrise Efficient Marketing Ltd, formerly known as Sunrise Marketing and Services, was established in 2002 and converted into a public limited company in 2020. Headquartered in Surat, Gujarat, the company operates in the distribution and trading of industrial and electronic components, automation products, drives, gearboxes, motors, pumps, oils, lubricants, and FMCG products. It serves a wide range of industries including textiles, chemical and pharmaceutical, food processing, dairy and cattle feed, steel, forging, cement, mining, and more.
The company has grown steadily through strategic partnerships and extensive distribution networks, acting as authorized dealer and stockist for over 130 manufacturers. It is ISO 9001:2015 certified and focuses on providing high-quality, energy-efficient products and integrated supply chain solutions. Sunrise Efficient Marketing Ltd is publicly listed with a market capitalization of approximately ₹319 crore as of mid-2025.
- Headquarters: Surat, Gujarat, India
- Industry Focus: Industrial and electronic components, automation products, FMCG distribution
- Market Position: Leading stockist and distributor with diverse product portfolio
- Certifications: ISO 9001:2015
2. Products and Services
Sunrise Efficient Marketing Ltd offers an extensive range of products and services, including:
Industrial Components and Automation Products:
- Drives, gearboxes, and motors (safe area, hazardous area, crane and hoist, medium voltage)
- Pumps for domestic, agricultural, industrial, chemical, and firefighting applications
- Electrical control panels, wiring, and cabling solutions
Lubricants and Oils:
- Hydraulic oils, gear oils, engine oils, transmission oils, and industrial lubricants across sectors
Motors and Electrical Equipment:
- Industrial and domestic motors, energy-efficient solutions including industrial LED lighting
Supply Chain and Distribution Services:
- Comprehensive supply chain management from manufacturer to end user
- Authorized dealer for over 130 manufacturers
Value-Added Services:
- Motor rewinding, repair services, and technical support
- Integrated delivery and inventory management solutions
The company serves clients in textiles, pharmaceuticals, steel, mining, food processing, utilities, and automotive sectors, offering customized, reliable, and energy-efficient solutions.
3. Recent News and Financial Performance
- Bonus share issue announced to reward shareholders.
- Focused on infrastructure and partnership expansion to improve service efficiency.
- Promoter shareholding reduced, though the company remains virtually debt-free.
- Debtor days increased, indicating need for tighter working capital management.
4. Financial Performance (FY2025)
| Metric | FY2025 Value |
|---|---|
| Total Revenue | ₹129 crore |
| Net Profit | ₹9.2 crore |
| Operating Profit Margin | 10% |
| Profit Before Tax | ₹12 crore |
| Earnings Per Share (EPS) | ₹6.15 |
| Dividend | Not declared |