Saraswati Saree Depot Ltd. – Company Report
1. Company Overview
Saraswati Saree Depot Ltd. (SSDL), originally established in 1966 and registered as a public company in 2021, is one of India’s oldest and largest wholesalers in the saree and women’s ethnic wear category. Headquartered in Kolhapur, Maharashtra, the company operates two large-format wholesale and retail stores (Kolhapur and Ulhasnagar), serving both B2B and B2C customers across India. SSDL’s core business revolves around sarees (over 90% of revenue) but includes a broad portfolio of kurtis, lehengas, dress materials, and other women’s apparel. It sources from over 900 suppliers across India’s key weaving hubs and is widely recognized for its deep-rooted presence, scale, and trusted relationships in the Indian textile ecosystem.
Key Highlights:
- Incorporated: 1966 (converted to public limited in 2021)
- Headquarters: Kolhapur, Maharashtra
- Employees: 314 permanent staff (as of June 2024)
- Business Format: B2B-dominant model with growing B2C retail presence
- Retail Footprint: Flagship Kolhapur store spans over 169,000 sq. ft.
- Product Mix: 90% sarees, 10% kurtis, lehengas, and accessories
- Supplier Base: 900+ weavers and suppliers across key Indian textile regions
- Listed: BSE and NSE since August 2024 IPO
- Market Cap (Aug 2025): ~₹369 crore
- Notable Strengths: 300,000+ SKUs, strong working capital control, long-standing brand equity
2. Products and Services
- Sarees: Mainstay category including silk, cotton, designer, regional, and daily-wear segments
- Women’s Apparel: Kurtis, lehengas, dress materials, blouse pieces, and ethnic accessories
- Wholesale Distribution: Robust B2B supply network across multiple Indian states
- Retail Presence: Flagship stores in Kolhapur and Ulhasnagar; walk-in traffic and event-focused retail (e.g., Utsav annual festival)
- Custom and Private Label Lines: Seasonal launches and in-house exclusives
- Digital Initiatives: Early-stage focus on digital engagement and direct marketing; primarily offline-led
3. Recent News and Business Developments (2024–2025)
- IPO launched in August 2024 at a price band of ₹152–₹160; listed on both BSE and NSE
- Launched first exclusive retail outlet in Kolhapur in Q4 FY25 to boost public brand visibility
- Promoter share reclassification and regulatory filings initiated post-listing
- Expanding B2B customer base and strengthening B2C outreach in western and central India
- Digital transformation and product-specific marketing programs implemented in 2025
4. Financial Performance (FY2025)
| Metric | FY2025 Value |
|---|---|
| Total Revenue | ₹613.6 crore |
| Net Profit | ₹30.6 crore |
| Operating Profit Margin | 6.9% |
| Net Profit Margin | 5% |
| Earnings Per Share (EPS) | ₹7.72 |
| Return on Equity (ROE) | 25.2% |
| Dividend Payout % | 29% |
| Debt Status | Nearly debt-free; reduced finance costs significantly |