S D Retail Ltd. – Company Report
1. Company Overview
S D Retail Ltd., incorporated in May 2004 and headquartered in Gujarat/Mumbai, is a prominent player in India’s sleepwear and loungewear segment, operating under its flagship brand “SWEET DREAMS.” The company manages the full apparel value chain—from in-house design and sourcing to manufacturing, marketing, and retail—through both owned and partner facilities. With a growing footprint across online and offline channels, S D Retail has built a pan-India presence through retail stores, exclusive brand outlets (EBOs), large format partners, and digital platforms.
As of June 2025, the company operates 59 EBOs and distributes its collections through 5,000+ retail stores and 20+ large format stores, while expanding rapidly in Tier 2/3 cities. Listed on the NSE SME platform, it has demonstrated consistent growth backed by its design-led strategy and strong promoter ownership.
Key Highlights
- Incorporated: 2004
- Headquarters: Gujarat/Mumbai, India
- Employees: ~100–500
- Manufacturing Model: Owned and partner units; vertically integrated
- Certifications: ISO-compliant (industry standard)
- Brand: SWEET DREAMS (sleepwear and loungewear)
- Retail Network: 5,000+ retail stores, 59 EBOs (as of June 2025), presence on major online platforms
- Market Cap (Aug 2025): ~₹245 crore
- Promoter Holding: 65.3% (March 2025), no encumbrance
- Leadership: Hitesh Pravinchandra Ruparelia (Chairman & MD)
- Unique Strengths: Rapid EBO expansion, strong design innovation, nationwide B2C presence, and customer loyalty in core categories
2. Products and Services
Core Product Categories
- Sleepwear & Nightwear for men, women, and kids
- Loungewear & Athleisure, casual homewear sets
Ancillary Categories
- Select innerwear, basic casualwear, and accessories
Sales & Distribution Channels
- Company-owned EBOs, multi-brand retail formats (e.g., Shopper’s Stop), regional partners, and growing online marketplace presence
B2B + B2C Model
- Sells both directly to consumers and via retail partners and distributors
Seasonal/Festive Collections
- Offers custom and design-driven ranges aligned to seasons, festivals, and fashion trends
3. Recent News and Business Developments (2025)
Retail Expansion
- Added 2 new EBOs in H1 2025, totaling 59 outlets as of June 30, 2025
Stable Promoter Holding
- Maintained 65.3% promoter stake with no encumbrance (FY2025 filings)
Clean Governance Record
- No reported SEBI or compliance issues as per July 2025 disclosures
Investor and Market Interest
- Observed increase in delivery volumes and retail investor activity during stock price dips
Strategic Growth Focus
- Invested in product innovation, digital channel expansion, and Tier 2/3 city penetration
4. Financial Performance (FY2025)
| Metric | FY2025 |
|---|---|
| Revenue | ₹175 crore |
| Operating Margin | 8% |
| Net Profit (PAT) | ₹8.56 crore |
| EPS | ₹4.57 |
| Return on Equity (ROE) | 11.2% |
| Debt | Low (interest cost 1.8% of revenue) |
| Inventory Days | 130 |
| Debtor Days | 168 |
| Dividend | None declared (reinvestment focus) |