Rockingdeals Circular Economy Ltd. – Company Report
1. Company Overview
Rockingdeals Circular Economy Ltd. (RDCEL), incorporated in 2002 and headquartered in Delhi, is a prominent B2B and B2C re-commerce company. RDCEL specializes in trading bulk lots of excess inventory, open-box items, and refurbished products—bridging excess inventory holders with budget-conscious buyers. The company offers a wide assortment of goods including electronics, mobile phones, home appliances, apparel, and kitchenware, partnering with top global brands like Samsung, Thomson, MI, LG, ZARA, Nike, JBL, and Reebok. With a strong pan-India footprint, especially in Tier II/III cities and the North-East, RDCEL is steadily emerging as a leading circular economy player in India.
Key Highlights
- Incorporated: 2002
- Headquarters: Delhi, India
- Employees: ~100–500
- Certifications: ISO-certified (specifics undisclosed)
- Listed: NSE SME, BSE SME (since 2023; Code: ROCKINGDCE)
- Market Cap (Aug 2025): ~₹104–135 crore
- Leadership: Aman Preet (Managing Director)
- Unique Strengths: Specialization in surplus/refurbished B2B/B2C trading, rapid inventory rotation, brand tie-ups, and deep regional distribution strength
2. Products and Services
Re-commerce and Bulk Trading
- Trading of excess, open-box, and refurbished goods across electronics, kitchenware, footwear, mobile accessories, home appliances, and apparel
Brand Partnerships
- Ties with major distributors and dealers of Samsung, LG, Inalsa, ZARA, JBL, Reebok, Nike, and others
Client Segments
- B2B clients include Jindal Mega Mart, Brand Wala, VLE Bazaar, PSUAVI, KRAT India, among others
Pan-India Distribution
- Strong presence in metros and Tier II/III cities, especially North-East India
Retail and Online Presence
- Mix of non-specialized retail outlets and ecommerce distribution
Value Proposition
- Helps brands offload unsold inventory while giving consumers affordable access to branded products
3. Recent News and Business Developments (2024–2025)
Expansion Investment Plan
- December 30, 2025: Announced ₹100 crore investment for pan-India and international expansion, including supply hubs, retail network growth, and an e-waste recycling facility in Faridabad with 1 metric ton/day capacity
- September 12, 2024: Rocking Deals Circular Economy Limited specializing in facilitating the bulk trading of excess and open-box inventory alongside offering refurbished products, announced the incorporation of its new subsidiary, Sustainquest Private Limited (SQPL). RDCEL owns 58 per cent in the Company while 42 per cent is held by UTC Digital Technologies Private Limited (DIGI2L).
Warehouse Expansion (April 2024)
- Launched major warehouse in Guwahati to serve Eastern and North-Eastern markets, strengthening regional supply chains.
Brand and Retail Network Growth
- Now partners with 30+ major brands and continues to expand its franchise and owned outlets.
Awards and Recognition
- Honored on World MSME Day 2024 for sustainable practices and marketing excellence.
4. Financial Performance (FY2025)
| Metric | FY2025 |
|---|---|
| Revenue (Operations) | ₹55.44 crore |
| Operating Profit | ₹10.50 crore |
| Operating Margin | 19% |
| Net Profit (PAT) | ₹5.34 crore |
| Net Profit Margin | 9.6% |
| EPS | ₹9.44 |
| Debt | Low (interest <1% of revenue) |
| Dividend | None declared (reinvested) |