Cellecor Gadgets Limited – Company Report
1. Company Overview
Cellecor Gadgets Limited is one of India's fastest-growing consumer electronics brands, engaged in the procurement, branding, and distribution of a wide range of electronic products. Operating under its flagship brand "CELLECOR," the company has established a strong presence across India as a leading Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM). Led by Founder and Managing Director Mr. Ravi Agarwal, Cellecor is committed to the 'Make in India' initiative, aiming to provide innovative, high-quality, and affordable products to a broad consumer base.
The company has an extensive distribution and service network, comprising over 1,800 distributors, 65,000+ retailers, and 2,000+ service centers. This network ensures brand availability across 28 states and 2 Union Territories, enabling last-mile connectivity in both urban and remote parts of India. With an ambitious strategic roadmap, Cellecor aims to achieve sales of ₹5,000 crore in the next 3–4 years.
Key Highlights:
- Business Model: ODM and OEM for consumer electronics and home appliances
- Brand: CELLECOR
- Leadership: Mr. Ravi Agarwal (Founder & Managing Director)
- Distribution Network: 1,800+ distributors, 65,000+ retailers
- Financial Goal: Achieve ₹5,000 crore in sales in 3–4 years
2. Products and Production Capabilities
Cellecor Gadgets offers a diverse and expanding portfolio of consumer electronics and home appliances, supported by strategic manufacturing alliances with leading industry players.
Core Offerings:
Consumer Electronics:
Mobile phones, smart TVs (Google TV, QLED & Mini LED), smartwatches, TWS audio gadgets, neckbands, headphones, and mobile accessoriesHome & Living Appliances:
Washing machines, refrigerators, air conditioners, air coolers, geysers, speakersKitchen Appliances (Launching July 2025):
Microwave ovens, induction cooktops, rice cookers, mixers, and air fryers
Manufacturing and Strategic Partnerships:
Cellecor leverages a "Made in India" strategy through key alliances:
- Shenzhen H&T Intelligent Control & Shenzhen Jia Zha Geye Technology: For smart controller & semiconductor manufacturing facility in India
- Dixon Technologies: Partnership for refrigerators and automatic washing machines
- EPACK Durable: Manufacturing partner for premium air conditioners
- Zetwerk Manufacturing Business Pvt Ltd: For producing next-gen Google TV, QLED, and Mini LED TVs
3. Recent News and Developments
Cellecor Gadgets has been aggressively expanding its manufacturing capabilities and market reach through strategic collaborations and new business initiatives.
Strategic Manufacturing Expansion (April 2025):
Signed NDA with Shenzhen H&T Intelligent Control and Jia Zha Geye to establish a world-class semiconductor and control systems facility in India. The facility will leverage over 2,000 patents to support sectors like EVs and smart homes.Aggressive Growth & Funding Plans (July 2025):
- Targeting ₹5,000 crore in sales over 3–4 years.
- Board approved raising up to ₹250 crore and expanding borrowing limits to ₹1,000 crore.
New Product Line Launch (June 2025):
- Entering the Small Kitchen Appliances in July 2025 segment expected to contribute ₹100 crore annually to revenue and boost margins.
May 30, 2024: Cellecor Gadgets Ltd. has chosen PROHED, a renowned digital marketing agency in Gurugram, to enhance its online presence and drive sales through targeted performance marketing strategies.
June 17, 2024: Cellecor Gadgets Limited, a rapidly growing leader in India's dynamic Electronics and Consumer Durables Goods Market, proudly announces the establishment of its wholly-owned subsidiary in Hong Kong, named Cellecor Gadgets HK Limited.
July 3, 2024: The Company has announced a strategic partnership with Ekkaa Electronics Industries Private Limited, Samsung’s Authorized License Partner in India, for integration of Samsung Tizen OS in all its Smart TVs.
August 27, 2024: Cellecor Gadgets Limited highlighted a significant achievement of securing its first order for this season’s Big Billion Sale on Flipkart, with a substantial order of 7,000 units, valued at nearly ₹10 million.
September 5, 2024: The Company is delighted to announce the launch of its latest range of laptop and 5G smartphones this September, perfectly timed for the upcoming festive season.
October 8, 2024: Cellecor Gadgets Limited, a rapidly emerging name in India's consumer electronics sector, has announced a partnership with OSIA Hyper Retail Limited, the leading retail chain in Gujarat. With more than 43 stores in over 15 cities this partnership offers Cellecor an excellent opportunity to broaden its reach.
October 29, 2024: Dixon Technologies (India) Limited has entered into a Memorandum of Understanding (MoU) with Cellecor Gadgets Limited for the manufacturing and supplying of Washing Machines and its related components for Cellecor Gadgets Limited.
January 30, 2025: Cellecor Gadgets Private Limited partners with Zetwerk Manufacturing Business pvt ltd to manufacture a range of Google TV, QLED & Mini LED smart TVs.
March 7, 2025: The Company has partnered with Zepto, India's leading quick commerce platform to enable users to purchase Cellecor's range of products seamlessly through Zepto's rapid delivery network.
September 3, 2025: Cellecor Gadgets is partnering with LOT Mobiles and Sonovision Electronics to boost its presence in South India, aiming for ₹100 crore in annual business. Sonovision's outlets, with its extensive network, is expected to contribute ₹50 crore, while LOT Mobiles' stores in Andhra Pradesh and Telangana are projected to add another ₹50 crore, strengthening Cellecor's retail and wholesale reach.
September 5, 2025: The Company has announced a major strategic expansion into the South Indian market. The company has formed new partnerships with two prominent retail chains: BIG C Mobiles Pvt. Ltd. and PAI International Electronics Limited. Through BIG C Mobiles, Cellecor's products will be available in over 250 stores across Andhra Pradesh and Telangana, a partnership expected to generate an estimated ₹70 crore in annual business.
September 25, 2025: Cellecor Gadgets Limited, a rapidly expanding Indian consumer electronics brand, has announced a significant retail partnership with Poorvika Mobiles Pvt Ltd. This strategic collaboration adds Poorvika, one of South India’s largest electronics chains with over 470 stores, to Cellecor's extensive network. The partnership is a major milestone for Cellecor, as it is projected to generate ₹150 crore annually in revenue.
4. Financial Performance (FY2025)
| Metric | FY2025 Value |
|---|---|
| Net Sales/Revenue | ₹1,025.95 crore (↑105% YoY) |
| Net Profit | ₹30.90 crore (↑92% YoY) |
| Profit Before Tax (PBT) | ₹41.43 crore |
| EBITDA Margin | 5.3% |
| Return on Equity (ROE) | ~25% |
| Earnings Per Share (EPS) | ₹1.42 |