Bella Casa Fashion & Retail Ltd – Company Report
1. Company Overview
Bella Casa Fashion & Retail Ltd is a leading Indian manufacturer and distributor of home textiles and designer ethnic wear, headquartered in Jaipur, Rajasthan. Established in the 1990s, Bella Casa has evolved into a major player in both the home furnishings and fashion space, known for its superior quality products and pan-India presence. The company operates a robust 550,000 sq. ft. manufacturing facility in Jaipur, with an annual production capacity that recently expanded from 6 million to 12 million units. Bella Casa’s growth strategy emphasizes consistent investment in capacity, innovative design, and a strong brand identity.
The company is listed on the Bombay Stock Exchange (BSE) and boasts a pan-India retail presence through more than 80 authorized dealers and approximately 3,000 retailers. As of 2021, Bella Casa has invested INR 65 crore in expansion funded entirely by internal accruals, establishing its third plant, and creating employment opportunities for an additional 1,000 people. The company holds a production capacity of up to ₹500 crore for both apparel and home furnishings.
Prominent industry figures support the brand, with Shraddha Kapoor onboarded as a brand ambassador in 2021 to drive innovative marketing strategies and further strengthen Bella Casa's image as a market leader in fashion and home textiles.
- Headquarters: Jaipur, Rajasthan, India
- Industry Focus: Home textiles, ethnic fashion apparel
- Market Position: Leading manufacturer and national distributor
- Manufacturing Capacity: 1.8 crore pieces/year (80% utilized, remainder operational from Q1 FY26)
- Certifications: Licensed to produce ranges for Disney, Marvel, and Hallmark Design Collection in India
- Employees: 2,500+
- Brands: Bella Casa – Home Furnishings, Nayak (men’s ethnic wear), Indigo (women’s ethnic wear)
2. Products and Services
Home Textile Products
- Designer bed sheets, quilts, dohars, pillow covers, and other linen products under the ‘Bella Casa’ brand
- Licensed bed linen collections for international brands such as Disney, Marvel, and Hallmark
- Fashion-driven, contemporary designs with a focus on durability and comfort
Ethnic Fashion Apparel
- Trendy Indian wear for women under the ‘Indigo’ brand and men under the 'Nayak' brand
- Apparel lines that reflect evolving Indian and global fashion sensibilities
- Wide-ranging offerings for everyday wear as well as festive and special occasions
Retail & Distribution
- Network of 80+ authorized dealers/wholesalers
- Distribution reach to 3,000+ retailers across 400+ districts in India
- Robust online presence through the company’s own platform and major e-commerce partners (Flipkart, Amazon, Ajio)
Innovation and Marketing
- Aggressive CAPEX and marketing investment supporting product innovation and brand growth
- Celebrity brand ambassadors and creative brand campaigns
- Focus on expanding distribution footprint and deepening customer engagement through both physical and digital retail channels
3. Recent News and Financial Performance
Business Highlights
- In April 2021, Bella Casa announced ₹65 crore in business expansion plans, fully funded through internal accruals. The expansion saw the company’s manufacturing capacity double and facilitated the addition of a third plant, creating 1,000 new jobs.
- The company’s agile response to the COVID-19 pandemic included a pivot to the production of PPE kits and essential supplies while continuing to grow its brand footprint.
- In Q3 FY25, renowned investor Mukul Agarwal acquired a fresh 6.85% stake (9 lakh equity shares) in the company—a strong vote of market confidence in Bella Casa’s growth prospects.
- In 2021, Bella Casa appointed Bollywood actress Shraddha Kapoor as brand ambassador, underscoring its focus on innovative marketing and customer engagement.
4. Financial Performance
| Metric | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Revenue from Operations | ₹349 crore | ₹230 crore | ₹202 crore |
| Net Profit | ₹15.8 crore | ₹10 crore | ₹8 crore |
| Operating Profit Margin | 8% | 8% | — |
| Basic EPS | ₹11.8 | — | — |
| ROE | 13.5% | — | — |
| Dividend Payout % | 17% | — | — |